The Attention Economy Reading List

The nuanced ways in which consumers 'pay attention' greatly impacts the success (and failure) of technology innovation, particularly when we think about apps, how they are used, and who is using them. Put simply, the monetization of human attention has been a big deal with sprawling implications. The topic requires a multi-discipline perspective riddled with nuance if we are to truly understand its impact on how we experience life in a digital world. Check out just a few of the books I have read and recommend. As a collection, they cover a sufficiently broad range of subjects in an engaging manner. The books are enlightening and relevant for those seeking to tease the proverbial signal from the noise and design solutions for the Attention Economy. I promise each book is worth the time and attention.